eBay attracts 11.5 million visitors in December 2016
The popularity of the eBay Marketplace with Australia shoppers is evident. Nielsen reports in December 2016, eBay had a whopping 11.5 million Australian visitors. The data takes into account that many people use multiple devices to visit the site. This represents approximately 60% of all people who are online in Australia.
The Nielsen Report can be viewed here: http://digitalmeasurement.nielsen.com/digitalmedialandscape/surfing_report.html